PLU Education Hub

The Complete PLU Label Guide

Everything you need to know about PLU labels and PLU codes — from what they are and who assigns them, to how to get your produce retail-ready with custom labels.

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PLU Labels in 60 Seconds

A PLU label (Price Look-Up label) is a small adhesive sticker applied directly to fresh fruits and vegetables. The 4 or 5-digit PLU code on the sticker tells the checkout system exactly what the item is and how to price it.

PLU codes are assigned by the International Federation for Produce Standards (IFPS) — a global organization that manages the universal PLU code system used by retailers worldwide.

Major retailers increasingly require labeled produce for self-checkout systems. Custom PLU labels help growers and packers access retail accounts and build brand recognition at the point of sale.

The PLU Code System

4011
Conventional Banana

4-digit = conventional

94011
Organic Banana

9-prefix = organic

4046
Hass Avocado (small)

4-digit = conventional

94046
Organic Hass Avocado

9-prefix = organic

4129
Gala Apple

4-digit = conventional

Why Custom PLU Labels?

Retail Access

Major retailers require labeled produce for self-checkout. Custom PLU labels are your ticket to retail shelf space.

Brand Recognition

Your logo on every piece of fruit builds brand recognition at the point of consumption — not just the shelf.

Compliance

Country of origin, organic certification, and GS1 barcodes — all on one label, all compliant.

Ready to Order Custom PLU Labels?

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