PLU Guide
PLU Label Requirements for Retailers
What do grocery stores and supermarkets actually require on a PLU label? Here's the complete breakdown — from PLU codes and barcodes to country of origin and organic certification.
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What Retailers Require on PLU Labels
Requirements vary by retailer, but most major grocery chains and supermarkets expect some combination of the following elements on produce labels. Here's what to know before you order.
PLU Code (Required by Most)
RequiredThe 4 or 5-digit IFPS PLU code is the baseline requirement. It must be accurate for the specific variety — not just the general produce type. For example, Gala apples (4129) and Fuji apples (4131) have different codes.
GS1 Barcode (Required by Many Chains)
RequiredMajor chains including Walmart, Kroger, and Whole Foods increasingly require a GS1-standard barcode (EAN-13 or UPC-A) for self-checkout scanning. This requires a GS1 company prefix and DataBar registration.
Country of Origin (Required by Law)
RequiredCOOL (Country of Origin Labeling) regulations require that imported produce display the country of origin. This can be printed directly on the PLU label.
Organic Certification (Required for Organic)
RequiredCertified organic produce must display the USDA Organic seal and use the correct 9-prefix PLU code. Some retailers also require the certifying agency name.
Brand Logo (Preferred by Premium Retailers)
OptionalWhile not universally required, branded PLU labels are preferred by premium and specialty retailers. A recognizable brand logo increases shelf appeal and consumer trust.
Variety Name (Preferred for Specialty Produce)
OptionalFor specialty and premium varieties (heirloom tomatoes, specialty apples, etc.), displaying the variety name on the label helps consumers identify and seek out the product.
Retailer-Specific Requirements
Different retailers have different standards. Here's a general overview — always confirm with your specific buyer.
Major National Chains
Walmart, Kroger, Albertsons
- ✓PLU code required
- ✓GS1 barcode required
- ✓Country of origin required
- ✓Organic certification required for organic
- ✓Branded labels preferred
Premium & Natural Retailers
Whole Foods, Sprouts, Fresh Market
- ✓PLU code required
- ✓GS1 barcode required
- ✓Branded label strongly preferred
- ✓Organic seal required for organic
- ✓Variety name preferred
Regional & Independent Grocers
Regional chains, co-ops, independents
- ✓PLU code required
- ✓GS1 barcode often required
- ✓Country of origin required
- ✓Branded labels vary by store
- ✓Organic seal required for organic
GS1 Barcodes: The Growing Requirement
More retailers are requiring GS1-standard barcodes on produce labels for self-checkout systems. Here's what you need to know.
Get a GS1 Prefix
Register for a GS1 company prefix at GS1 US. This is your unique identifier in the global barcode system.
Create Your Barcode
Develop your unique barcode number for each produce item using your GS1 prefix.
Upload to DataBar
Upload your barcode to the GS1 DataBar system so retailers can look up your product.
Print on Labels
We print the GS1-compliant barcode on your custom PLU labels alongside your branding and PLU code.
We help you through the entire GS1 registration and barcode creation process. Contact us to get started.
Frequently Asked Questions
Are PLU labels legally required?
PLU labels are not legally required by federal law, but most major retailers require them for self-checkout systems. Country of origin labeling (COOL) is legally required for imported produce.
Do I need a GS1 barcode on my PLU label?
It depends on your retail accounts. Many major chains now require GS1 barcodes. We recommend getting a GS1 prefix if you're targeting national or regional grocery chains.
What happens if my PLU label doesn't meet retailer requirements?
Retailers may reject your produce shipment or require relabeling at your expense. Getting the label right before delivery is critical.
Can you help me meet specific retailer requirements?
Yes. We work with growers and packers to create PLU labels that meet the specific requirements of their retail accounts. Contact us with your retailer's spec sheet.
How do I find out what my specific retailer requires?
Ask your retail buyer for their produce label specification sheet. Most major chains have documented requirements they share with suppliers.
Need Retail-Compliant PLU Labels?
We manufacture PLU labels that meet major retailer requirements. Get a free quote today.